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From: "Microsoft Advertising" <[email protected]>
Reply: "Microsoft Email" <reply-7469851-886774_HTML-1928046802-10073919-1@email.microsoftemail.com>
Date: Mon, 03 May 2021 04:38:42 -0600
Subject: Online search is thriving. 3 consumer behaviors you should know.


Plus, £100 ad credit to reach your new customers.

Plus, £100 ad credit to reach your new customers.
View as web page
 <Suspicious hyperlink> .

[Microsoft logo.]
 <Suspicious hyperlink> 

Hello

Microsoft Advertising

88
MILLION
new desktop searchers joined last year2

Start growing with the Microsoft Search Network when you sign up and
claim your £100 ad credit after spending £20.1

COUPON CODE: 094D5C20B6694567

Grow with us >
 <Suspicious hyperlink> 

[Surface laptop open for search on a table.]

[Surface Laptop open for search on table.]

THREE ONLINE SHOPPER BEHAVIORS YOU SHOULD KNOW

We conducted a study of 1,000 online shopping journeys.3 Here’s what
we learned.

[One.]

SEARCH IS AT THE CENTER OF ONLINE SHOPPING

88-90% of online shoppers used search. Meanwhile, only 39% used social
in their shopping journeys.

[Two.]

MOST SEARCHERS ARE OPEN TO SWITCHING BRANDS

In fact, 3 out of 4 searchers we studied visited multiple brands’
websites while they shopped.

ENTICE THEM TO BUY FROM YOUR BUSINESS WITH DYNAMIC SEARCH ADS
 <Suspicious hyperlink> .

[Three.]

ONLINE SHOPPING JOURNEYS VARY GREATLY

On average, 45% of purchase journeys lasted 30+ days. But some, like
grocery shopping, lasted only 2 days.

TARGET READY-TO-BUY SHOPPERS WITH IN-MARKET AUDIENCES
 <Suspicious hyperlink> .

SHOW UP WHEN THEY SHOP

Launch an ad with your £100 ad credit1 and our experts will help make
sure it stands out with budgeting assistance and copywriting support.

COUPON CODE: 094D5C20B6694567

Claim your £100 >
 <Suspicious hyperlink> 

Get expert advice >
 <Suspicious hyperlink> 

1Offer expires 30 June 2021. See Offer Details
 <Suspicious hyperlink> 
for terms and conditions.

How to redeem your offer: Before you can redeem your promotional
offer, you must sign up with Microsoft Advertising, then indicate a
primary payment method for your account.

2Comscore qSearch, Explicit Core Search (Custom), Global,
September 2020
3Microsoft Internal Data, N=1000, Australia, February – July 2020

Microsoft Advertising. Intelligent connections.

Please do not reply to this email, which was sent from an unmonitored
mailbox. Please contact Microsoft Advertising
 <Suspicious hyperlink> 
if you have any questions.

[Microsoft Advertising Twitter page.]
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[Microsoft Advertising Facebook page.]
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[Microsoft Advertising Instagram page.]
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[Microsoft Advertising LinkedIn page.]
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Microsoft Corporation
One Microsoft Way
Redmond, WA 98052 USA

[Microsoft Advertising Website.]
 <Suspicious hyperlink>